Hanson Regen campaign
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Hanson wanted to strengthen their position within the market by
re-launching one of their core cement products. They had already generated a new name for it, but needed a completely new identity. So we gave them a really strong brand that would cut through the noise and appeal to key decision-makers such as architects and engineers.
Hanson loved it, so we went on to create a full launch campaign, including a raft of digital and printed material. Initial feedback has been brilliant and we eagerly await sales results!
“This was a difficult brief but Michon interpreted it perfectly. They took the time to understand my market and as such, gave me a brand that was spot on. It’s already made an impact and I’m confident that it will continue to do so for years to come.”
