London Array branding
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This exciting flagship project forms part of the UK’s plans to lead the global field in offshore wind farm development. They wanted the brand to reflect this and to help raise their profile within the local community, with MPs, stakeholders, potential suppliers and the wider population. Our approach was evolutionary. We refined the brand and added energy with a fresher colour palette and graphic devices. We also gave careful attention to the way the three partner brands were represented. The partners loved it and from there we developed full brand guidelines to lead them forward.
This led on to us delivering a full range of marketing collateral. Starting with a new website which gave the client control over the content on every page, with full search engine compatibility. We designed it to grow as the project develops, using a blog feed, media library and a dedicated Flickr account acting as a Construction Diary. Visit londonarray.com
We then created a host of printed collateral, including a flagship brochure and a series of newsletters, to raise the profile of this world-leading wind farm project both within the local community and to a wider national and international audience.
We’ve had great feedback from the client and the partners. As a result of the success of the new branding we’ve been appointed as the lead design agency working on London Array.
