Everbuild - Branding, Pack Design and Launch Campaign

Launching Everbuild’s best ever product by creating a sub brand and campaign to match.

EB25 Branded Sealant Cartridge

To celebrate its 25th anniversary, Everbuild created its latest innovation – EB25, the ultimate sealant and adhesive. In direct response to customer insight and focus group research, we created the new sub brand and launch campaign. It positioned this high profile product exactly where it needed to be to achieve instant market share – selling over 100k tubes within the first 4 months.

EB25 Branded Sealant Cartridge

The builders’ brand

Following their mantra of “trade users will only come back for great products, so that’s all we make”, Everbuild has seen its brand grow into one of the UK’s leading sealant, adhesive and building chemical manufacturers. Their new product brand, EB25, is another success story in the making.

A product brand built on heritage and reputation

Various research stimuli were produced to aid the creation and inform the final brand and pack design. Being bold and prominent helps to reinforce the product’s incredible strength and flexibility, as well as reassuring the trade of great results for the premium price tag. After all, why buy 3 products when 1 will do the same job? Weaving the ‘25 years of expertise’ message into the branding further bolstered the quality, innovation and kudos of the new product.

EB25 row of branded sealant cartridges in production
EB25 Brand Launch — Merchant Focus Front Cover Ad

Over 500k YouTube views of the animation within 5 months

EB25 Brand Launch—Gazebo Mockup
EB25 Brand Launch—Roadshow Van
EB25 Brand Campaign — Lorry Livery

Using sector experience to get results

A strong brand approach is essential to achieve standout in this competitive retail environment. We applied our extensive knowledge of the building and DIY sectors to deliver activation ideas that we knew would resonate with all tiers of target audience from the builders merchants through to the end-users.

The launch campaign engaged at all physical and digital touchpoints throughout each customer’s journey, from trade marketing materials to help gain product listings through to video content, web ads and POS to create demand and pull sales through.

EB25 Brand Campaign — A4 Full page magazine advert
EB25 Brand Campaign—Pull-up Banner
EB25 Brand Campaign—Product Display Stand
EB25 Photography—Product being used by young man to seal shower glass

It looks bloomin’ gorgeous and we’ve had many compliments on how striking the packaging and the campaign are.

Everbuild – Product Manager