15 years of brand guardianship

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We’ve worked with E.ON’s Brand Team now for over 15 years and helped them with several brand transitions. Our deep understanding of their business and the markets they operate in has enabled us to develop and refine the brand to have greater stand out across all media and maximise appeal to a wide and varied audience.

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We’ve developed and created brand guidelines and a handbook to give clear direction to employees and creative agencies on how to apply the brand elements consistently. We’ve created an illustrative style and pictograms to support the brand and offer greater flexibility to communicate complex messages where photography isn’t practical.

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9,702 images created with full UK usage rights to make an exclusive and comprehensive library for colleagues to use

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Using our in-depth knowledge of their residential and B2B businesses, we created an image library for use across all communications both online and offline. This is now used for everything from internal communications to BTL and ATL campaigns. We continue to develop it to cover all market segments and business offerings, making it a valuable and cost-effective asset for E.ON.

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“The guys at Michon just get our brand. Everything they do is spot on because they put the time in to really think about it before they start. Their service is excellent, they always go the extra mile and the team are lovely!”

E.ON, Brand Projects Manager

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