Total brand transformation
When Hisense bought the Fridgemaster brand, there was equity in the name but the rest of the brand was in need of a strategic overhaul.
After doing some initial quantitative and qualitative research to properly understand Fridgemaster’s customers, we were able to define a clear picture and a single-minded proposition. With that knowledge, we then set about developing the whole identity visually and verbally to help reposition Fridgemaster, raise its awareness, give the brand a web presence and ultimately help to make it a credible market contender once again.
Fridgemaster now has a friendly, bold, more ownable identity. It also has an interactive website that we created from scratch, including bespoke functionality to allow for the syncing of customer reviews and ‘where to buy’ information.
“You guys totally understood what we needed and put a lot of skill, time and effort into bringing the brand to life. The results speak for themselves. A good job well done.”