Total brand transformation

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When Hisense bought the Fridgemaster brand, there was equity in the name but the rest of the brand was in need of a strategic overhaul.

After doing some initial quantitative and qualitative research to properly understand Fridgemaster’s customers, we were able to define a clear picture and a single-minded proposition. With that knowledge, we then set about developing the whole identity visually and verbally to help reposition Fridgemaster, raise its awareness, give the brand a web presence and ultimately help to make it a credible market contender once again.

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just chillin’ in the kitchen - simple and effective fridges, for when you just want to play it cool.

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Fridgemaster now has a friendly, bold, more ownable identity. It also has an interactive website that we created from scratch, including bespoke functionality to allow for the syncing of customer reviews and ‘where to buy’ information.

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“You guys totally understood what we needed and put a lot of skill, time and effort into bringing the brand to life. The results speak for themselves. A good job well done.”