Every year, Hanson publish a report detailing their performance against pre-set targets as part of their five-year strategic plan, for key stakeholders, customers and employees.
Historically, annual reports had taken the form of a printed document and supporting website, but following a positive response to their One Team campaign, Hanson wanted to communicate their progress through a more engaging medium – film.
We created a dynamic and emotive film, that used high quality production techniques. Fast-paced action seamlessly linked Hanson’s diverse range of sustainable initiatives into one cohesive communication.
Bold graphic statements, animated transitions and an uplifting soundtrack helped to demonstrate Hanson’s passion and commitment to sustainability as a business and brought their achievements to life.
A series of short employee vox pops, provided further insight into the six key areas of Hanson’s sustainability targets and clearly illustrated how their people are at the forefront of this strategy.
The films were supported with an abridged summary report and a suite of assets for Hanson’s dedicated sustainability website.
“Communicating our report via film was a significant change for Hanson and better reflects our modern and proactive approach to sustainability. From the first storyboard through to the final edits, Michon were there every step of the way. The result – high quality films we’re proud to share with our stakeholders, customers and employees alike.”