We refreshed the logo to modernise it, give it greater flexibility and standout
New positioning to better resonate with target audience
We rebranded and repositioned Remeha (part of the BDR Thermea Group) to clearly define its market leading credentials. The purpose was to better leverage its appeal to their commercial target audience of high-end specifiers and contractors.
There was a great opportunity to reposition the Remeha brand based on market research and customer insight and create a brand that would be more engaging and cohesive.
We produced full brand architecture based on research and insight. We redefined the brand’s reasons to believe and built a compelling brand story and narrative around these.
We created a premium look and feel to clearly position the brand as market leaders and produced full brand guidelines to ensure the brand was implemented consistently across all channels on and offline.
We established a strong design language that’s unique in the market place. It’s modern, dynamic, structured and premium, reflecting Remeha’s reputation for excellence and its core brand values of innovation, quality and performance.
A distinctive square frame is used extensively throughout the brand, that visually links directly to the logo and is the symbol for a boiler ‘on plan’. It’s simple, strong, modern, flexible and distinctive and it forms the backbone of the identity, connecting everything around it.
The brand’s premium positioning is further enhanced with striking black and white imagery, bold typography and white space, whilst the subtle use of yellow links back to and builds on the established brand equity.