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“Michon never fail to understand the fundamental building blocks of a brand, completely reappraise them and breathe new life into them. Michon always go over and above the brief. Excellent.”

Trident Feeds, Marketing & Strategy Manager

We’ve completely overhauled the Trident Feeds brand identity with a view to strengthening its position in the market, build on its quality reputation and leverage its British credentials amongst a tight-knit and loyal farming community.

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First we established the vision, brand essence, values and personality of Trident Feeds. We reintroduced ‘Feeds’ back into the name to improve product recognition as well as SEO and then created a strapline that captured the essence of the whole brand. We also designed a flag device into the identity to emphasise its British heritage and developed a brand story to help employees and customers really understand what Trident Feeds is all about.

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20x higher advertising response than the industry norm’

The advertising results were outstanding, given the poor market conditions and aggressive competitor activity – the press campaign was extremely popular and the online Farmer’s Weekly campaign was the best performing, ever, in the feed sector.

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Our branding approach perfectly reflects all of Trident Feeds’ core values, giving flexibility for usage across all its products and services. We created the stand out and consistency they wanted both online and offline.

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We planned, art directed and created a comprehensive image library to support the brand. We interviewed and photographed real farmers across all of Trident Feeds core segments to highlight their strong customer relationships, quality and loyalty.