18 place rise in official media league table in just one year
Our creative put the URL of the university in the centre of positive statements. This cleverly promoted the core USPs of the university along with the call to action in one message. We used real students across the whole campaign to make it authentic and cost effective.
The university’s UNESCO World Heritage site is a big pull for both national and international students, we shot at 21 fantastic locations across the university’s three campuses to give a real flavour of its superb facilities and diverse student life. The advertising campaign ran in national press and outdoor media across London as well as online too.
“The campaign certainly got us noticed in and around the capital and we’ve had some brilliant feedback on it too.”
University of Greenwich, Senior Marketing Manager
“It was so innovative, we loved the creative as soon as we saw it. We could see clearly even from the first set of concepts how it worked across all channels and with all our key messages.”