Creating a brand that reflects the ambition of the UK’s offshore wind sector
As Offshore Wind Growth Partnership (OWGP) continues to support the growth of one of the UK’s most important renewable energy sectors, its brand needed to evolve alongside the organisation. We refreshed their existing identity, creating a flexible brand that reflects OWGP’s ambition while retaining the recognition and equity it had already established.
An identity built for growth
We began by reviewing the foundations of the brand, refining its vision, mission, values and positioning to ensure every element aligned with OWGP’s purpose of securing the UK’s position as a global leader in offshore wind. From there, we developed a clear brand architecture that could support programme wordmarks, partnership initiatives and the Industrial Growth Plan, creating a consistent framework for future growth.
Thank you so much for all your hard-work, creativity and patience throughout the OWGP brand refresh project. The launch was a great success, everyone was raving about our new identity and our stand and printed materials look stunning.
OWGP Marketing & Communication Manager
A brand designed to flex
Building on the existing identity, we refreshed the logo and expanded its distinctive swoosh into a recognisable graphic device and standalone icon. Alongside a refined colour palette, typography, imagery style and bespoke iconography, we devised a modern visual system that works consistently across digital, print and events.
Rolling out the refreshed brand
To support the rollout, we produced comprehensive brand guidelines and a suite of practical templates, including PowerPoint presentations, social media assets, posters and stationery. We also worked alongside the external web development team, providing creative direction to ensure the new website reflected the refreshed brand, before bringing everything together with an engaging brand explainer film to launch the new identity.
A platform for the future
OWGP now have a cohesive, future-ready brand that reflects their ambition and leadership within the offshore wind sector. By balancing continuity with evolution, the evolved identity strengthens recognition while giving the organisation the flexibility to communicate consistently across digital, print, events and an expanding portfolio of programmes and partnerships.
