Experian - Decisioning

Turning complex capabilities into engaging, clear solutions for Experian

Powercurve Decisioning Platform is Experian’s latest edition decision management solution designed to help their clients make credit and lending simpler, faster and fairer for any customer. Whilst Experian had plenty of content to share, they required creative support in translating their offering to existing and potential customers.

Decoding ‘Decisioning’

We conducted desk-based research and carried out interviews with Experian’s experts, then using this insight created value propositions for all the capabilities the software offers. That included everything including brand identity, naming and strapline, messaging hierarchy and structure, features and benefits and an elevator pitch.

Michon really helped me to create what I had visualised in my mind, they just get me. I was particularly thankful for ensuring project delivery was on time and within budget whilst maintaining a high creative standard across a complex subject.

Head of Marketing - Experian

Making the complex simple

To launch the software to market our creative solution simplified this very complex and innovative product. Our approach clearly demonstrated the core benefits and the capability’s of each offering through a series of comms and sales tools.


Telling the ‘Decisioning’ story effectively

We developed five animated films and a full range of product guides and sheets. A stylised pitch deck was also created using infographics to clearly communicate each capability’s process. The deck was made fully editable, enabling the sales team to create personalised and bespoke versions for each pitch. This presentation completed the suite of materials and gave the UK Decisioning team a strong and effective toolkit to go to market with a customer journey to support the whole ‘decisioning’ story.