With independent learning now more important than ever, university-level students rely heavily on digital resources to aid their studies. As a renowned publisher of academic textbooks, Macmillan International Higher Education is perfectly placed to meet this need. We created a suite of engaging and dynamic films to promote Macmillan’s diverse eLearning solutions to both Higher Education institutions and students themselves.
Bringing eLearning to life for everyone
Each animated film focuses on an individual eLearning solution, showing how each feature works and what the key benefits are.
The films were designed to encourage uptake from lecturers, course leaders and libraries. So it was imperative that each film would speak to everyone, not just the students who use the resources.
Strategic narrative framework
Macmillan’s interactive resources provide solutions to learning challenges and help students to get the most out of their degree.
We built the narrative framework around this idea, establishing the overarching theme of Macmillan’s eLearning solutions as ‘The answer to enhanced learning’.
Providing solutions to real-world challenges
Each film addresses relatable problems identified by insight, and explains how Macmillan’s eLearning resources are the solution.
This ultimately leads to the lasting results on a student’s understanding, grades and future prospects.
Straight to the point
Complete clarity in message was key for communicating detailed information to a global audience.
From the overarching benefits to the step-by-step interface walkthroughs, all messaging is conveyed visually, to maintain a rapid pace not possible with a voice-over, and to do so in an easily adaptable, cost-effective manner.
Fit for the future
As independent online learning grows, so too does Macmillan’s portfolio of digital study resources. Our flexible framework allows for a seamless roll-out of new films as and when required. Each one sympathetic to the product’s identity, yet unmistakably ‘Macmillan’.
The films are playing a huge role in engaging and informing audiences about the benefits of these resources, with the films taking pride of place on each product microsite.
Thank you for all your work. The videos have been excellent.Sales and Marketing Director, Macmillan International Higher Education