At the beginning of the year Dixons Carphone approached us wanting a complete redesign of their dark, drab offices to better reflect their brand values, personality and core proposition of being ‘the people behind the latest tech’. As well as reconfiguring each space to increase capacity and make it more flexible, we proposed a strong, colourful graphic treatment too. Now all of their work, communal and meeting spaces deliver a brand experience that matches the essence of their brand.
A connected and flexible design
To better reflect their technology brand credentials, we used strips of coloured carpet criss-crossing and interconnecting with strips of coloured vinyl on the walls. This gave each space a distinct and dynamic look and enabled us to dial elements up and down to create different effects in different spaces. The brand colours were also carried through on to the clean modern furniture to further enhance the brand experience within each space.
What a transformation. It’s so fresh and modern now, and exactly what we were hoping for. The teams love it!Dixons Carphone – Interiors Project Manager
Flexible and cost effective
For our design proposal to have the maximum impact, we needed to be clever with the budget. So where we could, we utilised elements of what was already there. This saved both time and money, allowing minimal replacement of things like newly laid carpet and painted walls. It also enabled the complete transformation of phase one to happen in just two weeks, hitting their deadline of early March 2020.
Agile spaces for an agile business
As with many businesses, office and meeting space is a premium. So we completely reconfigured each space, building in more physical desking and adding in much needed collaboration and breakout spaces as well as reworking the private meeting rooms to be more flexible. Open plan offices are very common, but not always totally practical. Using carefully positioned acoustic screens to define areas, we added privacy and comfort while incorporating another dynamic visual element into the scheme.