NSK employs around 4,000 people globally and is one of the world’s leading manufacturers of bearings, linear technology and steering systems. To support their core business principles, they wanted an internal campaign to promote positive behavioural changes within their people, encouraging them to speak up against anything that wasn’t right within the organisation.
NSK Europe’s ‘Code of Ethics’ defines and unifies their standards and behaviours globally. Their principles, Fair, Honest, Respectful, Loyal and Responsible are key in helping everyone involved with them to make ethical decisions and guide them, especially when faced with a difficult issue or a conflict. The core aim of the ‘Speak Up’ initiative is to rally everyone within NSK to identify and fix difficult issues quickly and consistently, protecting their people and the company.
Empowering an internal audience
We created the ‘hear, speak, see’ campaign combining thought-provoking language with striking but simple head shots to capture the attention of their people. This approach clearly illustrated to individuals that they shouldn’t ignore anything. And under their core principle ‘We are always responsible’, we empowered employees to get involved and ‘Speak Up’ against anything that gave them genuine concern.
A simple, clear and safe call to action
Incorporating a QR code on all communications, enabled employees to raise a concern quickly and easily. Through the use of anonymous internal channels, they were given assurances that whatever they said would be taken seriously, investigated appropriately and without fear of retaliation.
Engaging everyone, wherever they were
Our creative approach ensured the campaign stood out and was highly identifiable. It was also able to bridge the language and cultural differences across all their global markets too; German, Polish, French, Italian, Spanish, Turkish, Russian, Japanese and Dutch.