A major campaign launch to drive awareness of new products for Potterton Commercial.
We’ve created a clever campaign to launch the new Sirius three, a strategically important range for Potterton Commercial. They are renowned in the education and healthcare sector for providing value for money commercial gas fired boilers and the latest range significantly improves sector choice. This simple and memorable campaign used product recognition and recollection at its heart to great success.
Revealing moments of truth
Potterton Commercial has a long and rich heritage in commercial gas fired boilers. It was important to balance these conventions with the core values of the brand, the business aspirations and customer insight which had helped to develop the new range. The result is a strong campaign proposition, that’s simple, engaging and memorable.
Launch email achieves 53% open rate.
Proposition that sets the scene
Our clean and contemporary typographic solution uses the ‘Sirius’ product name to highlight product features and benefits. Confident and professional messaging is supported by a toolkit of assets for the campaign team to cascade over marketing channels from print, digital advertising, PR, website and sales support materials such as presentations and specification guides.
Delivering ROMI
The ‘Siriusly’ campaign creative has been successful in building recognition amongst Potterton Commercial’s core target audiences, from internal teams, to trade merchants and end-users. And its bold, consistent approach has achieved strong results across all marketing channels.
29%
increase in website page views.
PR circulation reach exceeds 182K.
