SIKA – Waterproofing Division – Integrated Campaigns

Successfully generating leads and raising awareness of Sika’s flagship Watertight Concrete System

Sika watertight concrete padlock

From the outset, our campaign was conceived and created with two unique messages and markets in mind. The overarching objective was to highlight Sika’s innovative, ground-breaking Watertight Concrete System. This impressive system is specifically designed for water resistance underground and is the reliable solution that people can trust. In just three months, the campaign has successfully seen impressive interaction across their social channels, creating the desired reach and awareness Sika were looking for.

Ultra-secure and strong

Building on the success of the original campaign our first creative route was centred on the features and benefits of Sika’s ground-breaking solution. To support the unbeatable watertight concrete formulation, a lock and shield image coated in concrete and water was used to symbolise being ultra-secure and ultra-strong.


impressions in 3 months

Sika watertight strong and secure posters

Keeping water in its place

Sika’s Watertight Concrete System is specifically designed for maximum water resistance underground which is demonstrated in our second creative using the metaphor of a vault to keep water in its place (out). The vault was visualised in different scenarios to show the breadth of the types of projects it’s suitable for.

Sika Watertight full page magazine advert

An effective digital presence

In just three months, the campaign received 110,699 LinkedIn impressions. Alongside the social activity, we created a case study video to showcase successful projects where the system has been used. And, updated the web content and functionality of the dedicated waterproofing website we originally designed and built for Sika which ensures architects, specifiers and contractors have all the information they need at their fingertips.

The renders look great and the campaign was successful in our goal of increasing brand awareness for this range.

Head of Marketing TM Concrete - Waterproofing and Specialist Construction Solutions