University of Leicester – ‘Here for U’ – Partnership Branding

A playful and engaging brand that aligns two companies and their objectives.

University of Leicester Here for U Campaign

‘Here for U’ is the visual brand at the heart of Leicester Services Partnership; an equal partnership between The University of Leicester and its Students’ Union. We created a fresh brand to position them as friendly, high quality, youthful and supportive. It’s fun and flexible, giving them the ability to adapt the brand and messaging to suit all of the individual outlets and target markets.

UNIVERSITY AND YOU

More than just a name

We created the ‘Here for U’ name as a way of uniting two very different companies with a common goal of delivering a sector-leading customer service experience. The ‘U’ device doubles as a ‘smile’ and ‘you’, giving the brand an outward expression of their vision and service commitment.

Bringing the brand to life

As part of the brand development, we established everything from messaging to colour palettes and demonstrated how these will work across a variety of customer touchpoints and marketing materials, including clothing and interiors. We also produced a comprehensive set of brand guidelines to enable their in-house teams to deliver the brand consistently.

University of Leicester Here for u Brand Style Guide
University of Leicester Here for u Brand Style Guide Logo
University of Leicester Here for u Brand Style Guide

Playful and inspiring

It was critical that the new identity was different, yet complementary to the partners’ own brands and that it had strong appeal for its diverse markets. The new brand not only does this, but also gives them a very flexible and playful framework. It’s enabled the creation of inspirational spaces and comms for all the student and staff catering, conferencing and hospitality services across the entire university campus.

 
 
 
University of Leicester - Here 4 You - Smile Brand example poster
University of Leicester - Here 4 You - Smile Brand example poster
University of Leicester - Here 4 You - Smile Brand example poster
University of Leicester - Here 4 You - Smile Brand example poster
University of Leicester - Here 4 You - Smile Brand example posters

We think your creative shows a clear route forward that will help us deliver against the ambitions we have for the new brand

Leicester Services Partnership
University of Leicester - Here 4 You - Smile Brand example Tote Bag
University of Leicester - Here 4 You - Smile Brand example table menu stand
University of Leicester - Here 4 You - Smile Brand example - reusable coffee mug
University of Leicester - Here 4 You - Smile Brand example - Loyalty Card
University of Leicester - Here 4 You - Smile Brand example A Frame
University of Leicester - Here 4 You - Smile Brand example T Shirt
University of Leicester - Here 4 You - Smile Brand example TV Screen

Trusted by some of the world’s leading brands

  • E.ON
  • BT
  • Baxi Heating
  • AvantiGas
  • Ronseal
  • Remeha
  • Valspar
  • University of Leicester
  • Hanson
  • Fridgemaster
  • SIKA
  • Everbuild
  • Uniper
  • Potterton
  • Metropolitan