We’ve created an emotively driven Valentine’s Day campaign for Bistrot Pierre, a celebrated and much-loved French-style restaurant brand with over 25 striking restaurant sites in some of the UK’s best-loved towns and cities. Our tongue-in-cheek campaign suggests if a couple can maintain the romance…, even when the delicious Bistrot Pierre Valentine’s dishes start to arrive, it really must be love.
Standing out in a congested market
Valentine’s Day marks the first chance for retailers and restaurants to kick-start their sales post Christmas. It has overtaken Easter in the amount Brits splash out on loved ones, according to research and insights agency Mintel. We wanted to create a campaign that would stand out and appeal in a congested market place where many restaurant brands are competing for the same customers.
Eating out is now the 2nd most popular way to treat a partner on Valentine’s day (following confectionery).Mintel, 2019
Enhancing the Bistrot Pierre personality and tone of voice
The campaign uses a suite of playful ‘love based’ scenarios, using the British sense of humour to highlight that Bistrot Pierre really is the place to book for Valentine’s Day. Dialling up the Frenchness and celebrating their love of France, we created a campaign that was unique to Bistro Pierre, full of personality and avoided typical ‘love’ clichés.
A fully integrated campaign
The multi-channel campaign was used across the website, digital ads, social media, email, print and outdoor.