Bistrot Pierre - Valentine’s Day Campaign

A national campaign to generate more love and bookings for the Bistrot Pierre restaurant brand.

Bistrot Pierre — Valentine’s Day Campaign — Illustration of couple touching noses with love heart between their heads.

We’ve created an emotively driven Valentine’s Day campaign for Bistrot Pierre, a celebrated and much-loved French-style restaurant brand with over 25 striking restaurant sites in some of the UK’s best-loved towns and cities. Our tongue-in-cheek campaign suggests if a couple can maintain the romance…, even when the delicious Bistrot Pierre Valentine’s dishes start to arrive, it really must be love.

Bistrot Pierre — Valentine’s Day Campaign — If you don't stop holding hands the second the Camembert is served. That's l'amour.

Standing out in a congested market

Valentine’s Day marks the first chance for retailers and restaurants to kick-start their sales post Christmas. It has overtaken Easter in the amount Brits splash out on loved ones, according to research and insights agency Mintel. We wanted to create a campaign that would stand out and appeal in a congested market place where many restaurant brands are competing for the same customers.

Eating out is now the 2nd most popular way to treat a partner on Valentine’s day (following confectionery).

Mintel, 2019

Enhancing the Bistrot Pierre personality and tone of voice

The campaign uses a suite of playful ‘love based’ scenarios, using the British sense of humour to highlight that Bistrot Pierre really is the place to book for Valentine’s Day. Dialling up the Frenchness and celebrating their love of France, we created a campaign that was unique to Bistro Pierre, full of personality and avoided typical ‘love’ clichés.

A fully integrated campaign

The multi-channel campaign was used across the website, digital ads, social media, email, print and outdoor.

Bistrot Pierre — Valentine’s Day Campaign — If they try to steal some crêpe and you don’t smack them with a spoon. That's l'amour.
Bistrot Pierre — Valentine’s Day Campaign — If you maintain eye contact even when the crème brûlée arrives. That's l'amour. Facebook
Bistrot Pierre — Valentine’s Day Campaign — If the sweet nothings don't stop the second you spot the sea bass. That's l'amour.