Victoria + Albert/Wallpaper – Swatch guide and social media

Presenting colour for Victoria + Albert’s collaboration with Wallpaper* that customers can trust.

Victoria + Albert and Wallpaper* magazine collaborated to bring customers three stylish new colour palettes. The two brands wanted to give customers an even better experience when choosing just the right shade for their dream bathroom. To deliver that vision only the best possible colour accuracy would do.

Achieving all-important colour accuracy

We created an aspirational swatchbook targeting interior designers and end users around the world, to whom colour perfection and finish is extremely important. This is an audience that needs to feel totally confident that what they’re specifying is what their clients are going to get.

As brand experts, we completely understand the importance of colour accuracy and how a subtle difference can change the whole effect and mood. With a great deal of care and a keen eye for detail, we were able to achieve a finished piece that not only epitomised V+A’s inspirational portfolio, but also truly represented the specially selected shades and finishes.

Achieving just the right balance

With the V+A and Wallpaper* collaboration in mind, we balanced the needs and personalities of each brand, taking care to create something that reflected both of them. As such, the design was elegant and unfussy, with plenty of space for the glorious products and aspirational messaging to remain pre-eminent.

Dealing with global brands with a global reach meant translating everything into several languages before distributing around the world to high-end independent showrooms.

Fabulous colours with engaging stories

In addition we also colour-matched and created a suite of digital assets for the project’s social media launch, featuring Wallpaper*’s editor-in-chief Sarah Douglas. This campaign used V+A Instagram stories to link to their online colour simulator, nicely completing the customer journey.

Communicating three palettes, 30 stunning shades across 55 exquisite styles of freestanding baths and basins, all to a discerning global market – accuracy was absolutely critical.