michon-logo
Skip to main content Skip to main navigation
  • break
  • Work
  • Brand
  • Insight
  • Strategy
  • Activation
  • About us
  • Articles
  • Contact
  • Call us: 0115 933 1000
Articles
  • The most underrated brand assets you’re probably ignoring Smart Thinking
  • How to write an agency brief: 5 essentials for faster, smarter creative Smart Thinking
  • How to adapt brand strategy for changing consumer behaviour Smart Thinking
  • What does your brand feel like?
  • Employee advocacy is the new word-of-mouth marketing Smart Thinking
  • When fear sells – how negative audio marketing drives brand engagement Creative Thinking
  • Breaking into branding – practical tips for graphic design students entering the creative industry Creative Thinking
  • Branding and positioning – lessons from Liquid Death and other disruptor brands
  • Is it ever ok to use sexism in marketing? Creative Thinking
  • What it takes to build decade-long partnerships in branding Smart Thinking
  • Previous
  • 1
  • 2
  • 3
  • 4
  • …
  • 12
  • Next
  • Work |
  • Brand creation |
  • Brand insight |
  • Brand strategy |
  • Brand activation |
  • About us |
  • Positive social impact |
  • Meet the team |
  • Articles |
  • Contact us |
  • linkedinlinkedin
  • instagraminstagram
Registered address:

Michon Ltd, The Old School Rooms, Main Road, Radcliffe-on-Trent, Nottinghamshire, NG12 2AA.
Registered in England, Company number 03672683.

Copyright © Michon, 2026.
  • Privacy Policy |
  • Cookie Policy |
  • 2024 DBA Design Effectiveness Awards — Silver Winner
Manage Consent

Your experience, your choice
We use cookies to improve your experience and understand how you use our site. You can accept, decline or change your mind at any time. Some features may not work without them.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}