Remeha – Brand Proposition and Brand Development

Repositioning and developing the Remeha brand to leverage and define its market leading credentials.

Remeha rebrand case study hero image. Abstract, greyscale architectural shot with new, yellow and white logo overlaid

Remeha are one of the UK market leaders in commercial heating solutions. Working closely with stakeholders and collaborating with insight and planning partners, we’ve repositioned the brand so that it now resonates more effectively with its business-to-business audiences.

 
 

Creating the narrative for time-poor audiences

Our full brand architecture development was formulated on comprehensive customer research. It helped us to strengthen the brand story; redefine reasons to believe; develop the core proposition; and build a compelling brand story and narrative to position Remeha, as the premium commercial heating solution providers they are.

Remeha brand reposition, square bound brochure demonstrating new branding

A strong design language that’s unique for the market

To drive greater consistency on all comms we developed a distinctive square frame to be incorporated extensively throughout the brand. This visually links directly to the logo and the symbol for a boiler ‘on plan’. It’s simple, strong, modern, flexible and distinctive forming the backbone of the identity, connecting everything around it.

Unlike its competitors, Remeha’s brand is now modern, dynamic and premium, reflecting its reputation for excellence, precision, innovation, quality and performance.

Remeha rebrand - brochure showing brand photography
Remeha rebrand - magazine advert showing full page ad
Remeha re-brand brochure, closeup showing block-quote.

Engineering Efficiency Since 1935

Remeha – Brand proposition
Remeha brand photography - black and white photo of young lady leaning against filing cabinets
Remeha brand photography - National Library of Wales
 
Remeha rebrand - magazine advert showing full page ad

A bold, premium approach

The brand’s premium positioning is further enhanced with striking black and white architecture and product details. We used bold typography and white space, while the subtle use of yellow links back to and builds on established brand equity. Language style and tone of voice are credible, consistent, succinct and honest to reinforce Remeha’s core brand promise.

Remeha brand photography - interior, black and white shot of HexHam Abbey
Remeha brand photography - black and white photo of sales team
Remeha brand refresh - exhibition display
Remeha brand launch - view from the Shard
Remeha new brand - brochure front cover

Trusted by some of the world’s leading brands

  • E.ON
  • BT
  • Baxi Heating
  • AvantiGas
  • Ronseal
  • Remeha
  • Valspar
  • University of Leicester
  • Hanson
  • Fridgemaster
  • SIKA
  • Everbuild
  • Uniper
  • Potterton
  • Metropolitan