Hanson has the widest range of packed building products in the industry, from cement and concrete to decorative and base aggregates. We’ve been collaborating with Hanson for over 10 years, on everything from packaging and point of sale to product launch campaigns and experiential roadshows, covering every customer touchpoint with one aim – being the number one brand for packed products in the UK.
Through effective and informative packaging and POS design, we’ve helped create a higher demand for Hanson’s Packed Products. We developed a stronger, consistent look for their packaging using customer insight to identify key features and benefits that really mattered to end-users. This brought the whole range together with one clear identity that stood out and worked harder within retail and merchant environments.
300% increase in penetration with rebranded Hanson packs.
Campaigns that produce results
Over the years, we’ve delivered numerous multi-channel campaigns that have increased sales, market share, customer loyalty and overall brand awareness. From launching new products, promoting innovation or simply strengthening Hanson’s position as ‘leader of the pack’, we continue to provide design and marketing solutions that really work.
Increasing awareness at primary touchpoints
Hanson’s route to market is largely via builders’ merchants and these partnerships are key to their success. To strengthen these relationships, we produced a toolkit of materials to promote ‘The Hanson Merchant Academy’. This is an online training platform designed to help merchants get to grips with every aspect of Hanson’s Packed Products. It has the sole aim of improving knowledge and awareness at the point of purchase, increasing listings for the whole range and ultimately generating more sales.
The Hanson Merchant Academy has been a great success, with hundreds of staff completing the online training modules to date.Brand Manager – Cement, Hanson UK