Over the past few months we’ve been working very closely with De Montfort University on their new brand awareness campaign which features successful alumni and honorands from the university. We filmed six TV adverts and shot photography for the supporting national press campaign over two days in a studio in London. The campaign was designed to tie in with the success of the previous undergraduate ‘lights’ campaign that we also worked on with DMU last year. This time the lights and shapes were developed further in the post production process to have a much more sophisticated feel and appeal to the broader target market and the level of people involved in the ads.
We were lucky enough to meet some very interesting people including international footwear designer Jimmy Choo, who was great fun to work with and also kind enough to sign a copy of the script for us – see below! Chancellor of De Montfort University Lord Waheed Alli, celebrity photographer Andy Gotts, internationally renowned choreographer and dancer Akram Khan, chartered environmentalist Parneet Paul and earth mapping expert Professor Philippa Berry also played starring roles in the campaign.
The TV adverts launched on Channel 4 on the 1st June and will air throughout the UK. If you haven’t seen them yet, then watch this space!