E.ON introduced new systems and processes to deliver a seamless, omnichannel customer experience. This huge investment, shift in structure and operations needed communicating in a way that brought the benefits to both the employee and customer to life. We proposed a multi-layered approach using five short quirky films to tease employees to find out more.
Making transformation appealing
‘A better experience for you and our customers’ became the central theme for this multi-faceted transformation programme. We also created a hipster style character as our all knowing ‘Omnichannel Master’ to communicate the individual benefits. This relatable figure was developed for the target audience as a way of making the changes palatable and to encourage the employees to embrace these new ways of working with confidence.
To maximise employee engagement even further, we used humour and E.ON people throughout all the films. The only non E.ON people were the ‘Omnichannel Master’ and our stunt double who impersonated E.ON’s Head of Operations, and flick-flacked across the office. Shot on site over five days, the films and campaign assets were then used at conferences and across all sites including E.ON’s intranet.
Omnichannel — Skills Matrix teaser film
The success of this important business change relied heavily on employee engagement.
At one with Omnichannel
We highlighted various points; from how employees’ lives will be less stressful, to how new skills can be learnt and new career opportunities made available. Each short film ended with the ‘Omnichannel Master’ in a meditative pose illustrating a key benefit and the central theme of the transformation programme. This created a humorous and memorable ending for each film and helped to unite everyone behind delivering it.
Thanks to all of you for your hard work on these, absolutely love them!E.ON – Residential Transformation Planning Manager