“From the initial design concepts through to the finished product, Michon exceeded our expectations.”

Hanson, Marketing Manager

Hanson Asphalt Cover on Tarmac

Hanson’s asphalt division needed a brochure that would showcase their extensive range of innovative, quality products. Targeting local authority buyers and the highways agency, the brochure also needed to communicate Hanson’s expertise and sustainable approach.

Hanson Asphalt Cover Detail on Tarmac

Hanson Asphalt Solutions Brochure Tuff Range Spread on Tarmac

Hanson Asphalt Solutions Brochure Tuff Range Symbols

Hanson Asphalt Arrow Detail on Tarmac

We shot at two locations in the south of England throughout the day and night to capture a new library of images, and art directed the shoot to establish a new style to reflect the essence of the Hanson brand.

The result was a dynamic suite of images that showcased the products, featured real road workers in action and accurately portrayed the gritty, hands-on nature of the industry.

“What impressed us most was the high standard of photography that was produced to bring the Hanson asphalt brochure to life”

Hanson, Marketing Manager

Hanson Asphalt Paver and Crew With Tipper Truck in Motion at Night

Hanson Asphalt Paver and Crew at Night

Hanson Asphalt Workmen Night-time

Hanson Asphalt Workmen Feet at Night

Hanson Tipper Trucks in Convoy at Night

Hanson Asphalt Paver and Driver

The images were really well received across the business and have been used across a wide range of on and offline materials at a division and corporate level. All in all, the client was really impressed with the diversity and quality of images captured at the shoot.

Hanson Laying Asphalt Tipper and Paver Side View at Night