“From the initial design concepts through to the finished product, Michon exceeded our expectations.”
Hanson’s asphalt division needed a brochure that would showcase their extensive range of innovative, quality products. Targeting local authority buyers and the highways agency, the brochure also needed to communicate Hanson’s expertise and sustainable approach.
We shot at two locations in the south of England throughout the day and night to capture a new library of images, and art directed the shoot to establish a new style to reflect the essence of the Hanson brand.
The result was a dynamic suite of images that showcased the products, featured real road workers in action and accurately portrayed the gritty, hands-on nature of the industry.
“What impressed us most was the high standard of photography that was produced to bring the Hanson asphalt brochure to life”
The images were really well received across the business and have been used across a wide range of on and offline materials at a division and corporate level. All in all, the client was really impressed with the diversity and quality of images captured at the shoot.