75,000+ views in just 6 months
We created a series of 20 ‘How To’ films for a range of Ronseal products to reinforce their ‘Does exactly what it says on the tin’ positioning and pass on their expert tips and advice. We wanted the films to be 100% genuine and realistic. So after storyboarding and scripting the films we found locations and sourced old, worn furniture, decking and objects to lovingly restore, stain or paint.
86% click-through rate to the Ronseal website
We shot the whole thing in HD and edited the films together so that the consumer could clearly see every step of the process. We finished off each film with the amazing results that could be achieved and a clear shot of the products that were used.