1 million more views on TV with our clever approach to their advertising without increasing the budget
We recommended and produced six, 10 second TV ads rather than the briefed single 30 second advert. This maximised the reach of the campaign and we were able to access more prime-time advertising slots and in doing so reach a much wider audience, with a more diverse range of brand messages.
To support the TV advertising, we created a national press and outdoor media campaign to raise brand awareness amongst businesses, stakeholders and prospective undergraduate and postgraduate students alike.
Our concept focused on alumni, honorands and people involved with the university, who had gone on to be really successful in their field. They were shown shaping lights to create images to reflect the key brand messages. The visual approach also supported the strapline that ran across the whole campaign; Successfully shaping our world.
“Michon has once again achieved great results for us.”