Hanson needed to communicate big changes within their organisation. Striking the right tone was vital to ensuring everyone understood the bigger picture and felt part of the wider business. The One Team identity is a symbol of people standing together, shoulder to shoulder. We took this as inspiration for the film and brought it to life.
We interviewed Hanson people from across the business to demonstrate that all employees at all levels were united in delivering Hanson’s business strategy and vision. In the interviews, Hanson’s people demonstrated their passion and dedication in their own words, which enabled us to clearly illustrate the positive impact the changes were already making across the business. This struck the perfect tone that Hanson were looking for.
“Michon have been instrumental in helping us deliver our over-arching strategy. Feedback from across the business has been very positive, so much so, that our One Team approach is now considered best practice, with international HeidelbergCement subsidiaries looking to adopt it as well.”
Interior graphics reinforced the One Team theme and values. Simple, large-format graphics were used to communicate Hanson’s bold and uniting strategy and installed at Hanson sites across the UK.
“The interior graphics installed at our sites have made a real difference, instilling a sense of pride and belonging amongst our people.”