A brave approach to exhibition design for Sika
Sika’s brief for their stand at the Evolving Concrete exhibition was to simply create a ‘wow’ factor.
Sika specialises in additives for concrete specified by Architects and Contractors. To visually demonstrate Sika as the leaders in their field and to answer the brief, we created a stand that was completely different to anything else at the show.
‘It’s what’s inside that counts‘ and ‘more than meets the eye’ are key statements used for Sika products and allude to how much their concrete additives can completely transform and enhance the performance of concrete.
Our ‘Concrete Box’ stand took this concept literally. We put all the technical and product information inside, completely out of sight. This brave approach was visually arresting and it created a real buzz among the delegates.
To attract even more attention, we added a living sculpture into the wall of the concrete structure.
The outer façade stood in complete contrast to the interior that greeted visitors. This bright space showcased Sika’s product range using film and colourful graphics in a dynamic and exciting way. The stand was a real talking point which made it easy to engage with delegates during the event.