We’ve developed a strategy to engage with over 33,500 UK architects and specifiers
Sika approached us to take a fresh look at how we could help them communicate the fact that they have a solution for pretty much any architectural waterproofing challenge.
Putting water in its place – Our creative campaign demonstrated water taking the shape of a variety of architectural forms to promote the versatility of the range rather than showing traditional construction images. This really stood out against the competition and created the cut-through Sika were looking for.
We created a quick-win, sales direct marketing ‘message in a bottle’ to engage with their target markets as well as a useful selector wheel to help them find the right waterproofing solution for their project. We applied the creative to a wide range of marketing communications both online and offline.
“I’ve worked with Michon for many years in both my current role and a previous role and I completely trust them to deliver on creative. This campaign is no exception.”