47% increase in award entries after launching the new brand.

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The Young Creative Awards is an annual creative competition open to all 13-24 year olds, working, living or studying in Nottingham. Our involvement began in 2015 and since then we’ve helped develop a new brand and programme strategy that resonates with a complex target audience made up of young people, stakeholders, Government organisations and corporate organisations.

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You can’t build an effective brand without basing it on solid insight. We held focus groups with young people and stakeholders to gain a 360º view of what the YCA means to them, we then created concepts and tested them.  The results helped us co-create a robust business strategy, brand platform, brand assets and a website.

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Michon are proud to be sponsors and strategic partners

The brand was launched in January 2016 to a packed audience of business leaders, stakeholders and supporters. Followed by the Young Creative Awards presentations in May 2016 where the brand was showcased over a number of different media.

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“Michon are highly creative and imaginative, helpful and collaborative and they are great people.
They gave the Nottingham Young Creative Awards a truly excellent product. I look forward to working with them again in the future.”